For lash artists

The booking software built for lash artists.

One link for bookings, deposits, intake forms, fill reminders and aftercare. No booking fees for your clients, and no commission on your bookings.

Start free Free plan · Every feature free for 30 days · No card

Everything a lash book needs, in one place.

One link that books

Put it in your Instagram bio and stop booking in the DMs. Clients pick the service and the time without a single back-and-forth.

Every plan

No-shows that cost them, not you

Keep a card on file and charge a no-show fee on every plan, free included. On Pro, take a deposit or a partial deposit at booking too. A full set is too long to lose.

Every plan · deposits on Pro

Fill reminders on your timing

Set a rebook interval per service, two weeks for a fill or three for a classic set, and Besmi reminds the client when it is time to come back.

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Intake forms before she sits down

Allergies, sensitivities and patch tests, signed before the appointment. Guardian consent for minors is built in.

1 form free · unlimited on Pro

Aftercare that arrives on its own

Aftercare cards go out after the appointment, so the retention talk does not depend on her remembering what you said.

Pro

AI that replies to your texts

It answers client texts about your services, prices and open times, and sends your booking link, while you are mid-set and cannot pick up your phone. New clients text it on a Besmi number, a $4.99/mo add-on.

Pro

Our Story

Why we built this

Abraham & Rikki, Founders of Besmi

Abraham & Rikki

Founders of Besmi

Rikki is a lash artist. Abraham is a software developer. They're married, both business owners, and they spent years watching the same problem from two different angles.

We built Besmi because every artist deserves a brand that looks as good as their work.

Delivered

So that's what we're doing. Rikki knows what artists need, and Abraham builds it, two people in Oregon giving independent beauty professionals the tools the big salons take for granted.

The Artist plan is free and stays free. Upgrade when you're ready, or don't. We'll be here.

Rikki & Abraham

Pricing

Start free. Grow when you're ready.

Built for the solo artist and the small studio, not the mega-salon. No contracts, no minimums, and no Besmi cut of your bookings once you are on a paid plan.

our treat

Sign up and try every feature free for a month.

No card needed, and no Besmi fee on your card payments during the trial. Keep the free Artist plan forever, or upgrade anytime.

Artist

Everything you need to get booked and paid.

$0free, always

Cards: 3.9% + 30¢ online, 3.7% + 15¢ in person. Includes Besmi's 1%.

Free forever · no card ever

  • Your branded booking link
  • Calendar & scheduling
  • Card payments + Tap to Pay
  • 1 intake form
  • Custom branding & colors
  • Email reminders
  • Retail & basic discounts
  • Unlimited bookings
Most popular

Pro

Tools to grow and personalize.

$15per month

Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.

1st month free

30 days free · no card · cancel anytime

Everything in Artist, plus

  • AI replies to client texts
  • Client SMS reminders
  • Deposits & early access
  • Unlimited intake forms
  • Aftercare & reviews
  • Team members
  • Google & Apple Calendar sync
  • ChatGPT & Claude connector
  • 100 marketing texts / mo
  • Remove Besmi badge

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Run it on autopilot.

$25per month

Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.

1st month free

30 days free · no card · cancel anytime

Everything in Pro, plus

  • Auto rebooking reminders
  • Branded receipts
  • Messages in your voice
  • Stylist SMS alerts
  • Multiple locations
  • 2× AI text replies (1,000/mo)
  • 500 marketing texts / mo (5× Pro)
  • Priority support

Extra team seats $5/mo each · Tap to Pay in person · Marketing text packs from $5

100 for $5, 500 for $20, 1,000 for $35. 1 text = up to 160 characters.

Cancel anytime. Your clients and your data stay yours.

Coming from another booking app?

An honest side-by-side, including where they win.

Lash artists ask

What is the best booking app for lash artists?+

The one built around lash work: deposits that stop no-shows on long appointments, fill reminders on your rebook timing, intake forms for allergies, and a booking link clients actually use. Besmi does all of that, has a free plan, and lets you try every feature for 30 days with no card.

Is there a free booking app for lash techs?+

Yes. Besmi's free plan keeps your booking page live and taking bookings, with card payments, a card on file and no-show fees. Pro ($15/mo) adds deposits, text reminders, aftercare and AI replies to client texts.

Can I take deposits for lash appointments?+

Yes, on Pro and Icon. You can require a deposit or a partial deposit at booking, so a client holds her slot without prepaying the whole set. No-show fees with a card on file work on every plan, free included.

Does Besmi send fill reminders?+

Yes, on the Icon plan. Set how often each service should be rebooked and Besmi reminds clients when their fill is due.

Does Besmi charge my clients a booking fee?+

No. Clients never pay Besmi a fee to book with you, and Besmi takes no commission on your bookings. On the free plan, card payments carry Besmi's 1% on top of standard processing; paid plans add nothing.

Can I switch from another booking app?+

Yes. You can import your client list from a CSV export of Vagaro, Square, GlossGenius and others, and the comparison pages below walk through each switch.

Ready to
build yours?

One link. Your services, your story, your brand, looking exactly the way you've always imagined.

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Free to start • Your page is live in minutes

Now available on iOS

Download on the App Store
Google Play, coming soonComing soon