Besmi vs Square Appointments
Built for solopreneurs —
not stripped down to sell upgrades
The all-in-one booking platform built for beauty pros — AI receptionist, aftercare cards, intake forms, and Tap to Pay, all from day one.
Why pros leave Square Appointments
Base plan is bare-bones: no appointment reminders, no waitlists, no marketing tools
Requires navigating multiple separate Square apps for different tasks
Not designed for beauty professionals — generic retail/business tool
Advanced features like reporting and automations require expensive upgrades
What Besmi gives you
SMS + email reminders included from day one — Square makes you upgrade for these
Everything in one app: booking, payments, reminders, AI, intake forms
Built specifically for beauty pros — not a generic business tool
AI receptionist handles client communication 24/7 via text
Feature Comparison
Side by side
Square Appointments
Besmi
Only on Besmi
What Square Appointments can't do
24/7 SMS Receptionist
Your clients text, your AI answers. It books appointments, reschedules, answers questions about services and pricing — even at 2am. You wake up to a full calendar.
Digital Aftercare Cards
Send beautiful aftercare instructions to every client after their appointment. Customizable per service — lash aftercare, brow aftercare, facial aftercare. They remember you as the pro who actually cared.
Built-in Intake Forms
Collect allergies, medical history, and consent signatures before appointments. Includes a minor consent form for clients under 18 with parent/guardian authorization. Auto-matches to client profiles.
Tap to Pay
Your phone becomes a card reader. Accept contactless payments with Apple Pay, Google Pay, or any NFC card. No dongle, no hardware, no extra cost. Just tap and get paid.
Ready to
make the switch?
Join beauty professionals who switched from Square Appointments to Besmi. Everything you need to run your business, included from day one.
Set up in under 5 minutes • No credit card required
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