Built for solopreneurs,not stripped down for upsells
Everything beauty pros need, in one plan. AI receptionist, aftercare cards, intake forms, and Tap to Pay, included from day one.
The honest comparison
What you leave behind,
and what you gain.
On Square Appointments
- Base plan is bare-bones: no appointment reminders, no waitlists, no marketing tools
- Requires navigating multiple separate Square apps for different tasks
- Not designed for beauty professionals, just a generic retail and business tool
- Advanced features like reporting and automations require expensive upgrades
On Besmi
- Email reminders free, SMS from $15/mo. Square makes you upgrade to $29/mo for any reminders
- Everything in one app: booking, payments, reminders, AI, intake forms
- Built specifically for beauty pros, not a generic business tool
- AI receptionist handles client communication 24/7 by text
Feature Comparison
Side by side
Square Appointments
Besmi
Only on Besmi
What Square Appointments can't do
24/7 SMS Receptionist
Your clients text, your AI answers. It books appointments, reschedules, and answers questions about services and pricing, even at 2am. You wake up to a full calendar.
Digital Aftercare Cards
Send beautiful aftercare instructions to every client after their appointment. Customizable per service, whether it's lash, brow, or facial aftercare. They remember you as the pro who actually cared.
Built-in Intake Forms
Collect allergies, medical history, and consent signatures before appointments. Includes a minor consent form for clients under 18 with parent/guardian authorization. Auto-matches to client profiles.
Tap to Pay
Your phone becomes a card reader. Accept contactless payments with Apple Pay, Google Pay, or any NFC card. No dongle, no hardware, no extra cost. Just tap and get paid.
The product, up close
What replaces Square Appointments.
Everything below is built into Besmi. Start free, try every feature free for 30 days, and the top plan is $25 a month. No add-on maze, no surprises on month three.
Your week, at a glance
See your whole week at a glance. Auto reminders go out via SMS and email, so your no-show rate drops to almost zero.
“I Love this APP! Definitely giving it to my other lash tech friends!”
— Kdollz
March 2026
Mon
24
Tue
25
Wed
26
Thu
27
Fri
28
Sarah J.
Classic Full
9 AM
Mia K.
Hybrid Fill
11:30 AM
Aaliyah B.
Volume Full
2 PM
Emma R.
Hybrid Full
9:30 AM
Jade L.
Lash Lift
Sofia W.
Classic Full
2 PM
Lily T.
Chloe M.
Volume Full
10 AM
Ava P.
Hybrid Fill
1 PM
Zoe D.
Classic Full
3 PM
Grace N.
Lash Lift
Harper S.
Volume Full
10:30 AM
Ella F.
Classic Full
1 PM
Luna A.
Hybrid Fill
3:30 PM
Aria C.
Volume Full
9 AM
Riley H.
Hybrid Fill
12 PM
Nora J.
Classic Full
2 PM
Ivy M.
Lash Lift
Reminders
Sent automatically
Hi Sarah J! Reminder: your Volume Fill is Tomorrow at 2:00 PM. Need to reschedule? Just text this number.
Hi Mia K! Reminder: your Classic Full Set is Friday at 10:00 AM. Need to reschedule? Just text this number.
Hi Tanya R! Reminder: your Lash Lift & Tint is Saturday at 11:30 AM. Need to reschedule? Just text this number.
Your brand. Your colors. Your vibe.
Same platform, completely different vibes. Your colors, fonts, photos. Your page looks like your feed.
Deposits that protect your time
Collect deposits before they're confirmed. Cards, Tap to Pay, Venmo, CashApp. No more chasing payments.
“I Love how I can send girls a payment link and they can pre-pay anytime. I also had a girl who didn't have tap-to-pay and she was able to pay with the card, with the link I sent her on her own phone.”
— Moua Lash Co
A booking page that feels like your brand
One link in your bio. Clients pick a service, choose a time, and book themselves, anytime, anywhere.
“Got my first booking today woohoo! It was quick & easy for me & my client! I look forward to continue using Besmi!”
— ALuxBeautyy
Services
Manage your service menu and pricing.
Full Sets
Volume Full Set
Full glam coverage with handmade fans...
Classic/Hybrid Full Set
Natural or soft glam look...
Half Set
Partial coverage for a lighter look...
Fills
Volume Fill
Regular maintenance fill...
Classic/Hybrid Fill
Regular maintenance fill...
Mini Touch Up
Quick refresh within one week...
Clients text at 2am. You still sleep.
Your AI answers, reschedules, and books. Haven't heard from a client in a few weeks? Besmi sends a rebooking nudge before they even think about going somewhere else. You wake up to a full calendar.
Besmi AI
Active Now
Before and after, handled
Collect client info before their appointment. Send aftercare instructions after, automatically.
“I finally had some time to play with more of the features you added to the site. I'm obsessed I love it!! You guys did yalls thingggg lol”
— Dose.Artistry
New Client Intake Form
Please fill out before your appointment
Aftercare Instructions
Lash by Aileen
Avoid water
Keep lashes dry for the first 24-48 hours after application.
No oil-based products
Oil breaks down adhesive. Use oil-free makeup remover.
Sleep on your back
Avoid sleeping face-down to prevent lash damage.
Book your fill
Come back every 2-3 weeks for a fill to maintain fullness.
Our Story
Why we built this
Abraham & Rikki
Founders of Besmi
Rikki is a lash artist. Abraham is a software developer. They're married, both business owners, and they spent years watching the same problem from two different angles.
We built Besmi because every artist deserves a brand that looks as good as their work.
Delivered
So that's what we're doing. Rikki knows what artists need, and Abraham builds it, two people in Oregon giving independent beauty professionals the tools the big salons take for granted.
The Artist plan is free and stays free. Upgrade when you're ready, or don't. We'll be here.
— Rikki & Abraham
Same tools. Honest pricing.
Start free. Grow when you're ready.
Built for the solo artist and the small studio, not the mega-salon. Keep 100% of every booking, no per-booking fees.
Sign up and try every feature free for a month.
No card needed. Keep the free Artist plan forever, or upgrade anytime.
Artist
Everything you need to get booked and paid.
- Your branded booking link
- Calendar & scheduling
- Card payments + Tap to Pay
- Custom branding & colors
- Email reminders
- Retail & basic discounts
- Unlimited bookings
Pro
Tools to grow and personalize.
Everything in Artist, plus
- SMS reminders
- AI receptionist
- Intake forms
- Aftercare cards
- Reviews
- Team members
- Google Calendar sync
- Remove Besmi badge
- 100 Audience Blast texts / mo
Icon
Run it on autopilot.
Everything in Pro (AI receptionist, intake, reviews), plus
- Custom SMS templates
- Owner SMS alerts
- Priority support
- 500 Audience Blast texts / mo
Extra team seats $5/mo each · Tap to Pay in person · Marketing text packs from $5
Cancel anytime. Your clients and your data stay yours.
Ready to
make the switch?
Join beauty professionals who switched from Square Appointments to Besmi. Everything you need to run your business, included from day one.
Set up in under 5 minutes • No credit card required
More Comparisons
