A real free plan.Without the $49 jump.
No-show fees and a card on file on the free plan. Not a $49 upgrade.
The honest comparison
What you leave behind,
and what you gain.
On Square Appointments
- Charging a no-show or late-cancel fee requires the $49/mo Plus tier.
- Requiring a card at booking is a Plus feature too, not on the free plan.
- Keyed and card-on-file transactions run 3.5% + $0.15.
- Beauty is one vertical inside a general commerce platform, not what the product is built around.
- No-show and late-cancel fees on every plan, free included
- A card on file at booking on every plan, free included
- AI replies to client texts on Pro, including questions about your services, prices and open times
- Aftercare cards, guardian consent, and a page builder made for beauty
Pricing, plainly
How much does Square Appointments cost in 2026?
In short: Free, then $49/mo per location. Here is the full picture, next to ours.
Prices checked Oct 2026
Square Appointments
Free, then $49/mo per location
Free, Plus at $49/mo per location and Premium at $149/mo per location, with card processing from 2.6% + $0.15 in person. The free plan takes partial deposits; requiring a card at booking and charging no-show and cancellation fees need Plus.
Source: squareup.com, October 2026
Besmi
Free, then $15/mo
- Artist: free forever, with your page, booking and card payments
- Pro: $15/mo, adds deposits, text reminders and AI replies to client texts
- Icon: $25/mo, runs it on autopilot
- No commission on your clients. Paid plans add nothing to Stripe's rate; the free plan adds a flat 1%
Every feature free for 30 days, no card.
Feature comparison
Line by line
What it costs
Entry paid tier
Square Appointments
$49/mo per locationBesmi
$15/moFree plan
Square Appointments
Besmi
No-show and late-cancel fees
Square Appointments
Plus tier, $49/moBesmi
Every plan, free includedRequire a card at booking
Square Appointments
Plus tier, $49/moBesmi
Every plan, free includedKeyed / card-on-file rate
Square Appointments
3.5% + $0.15Besmi
Stripe rate, no markup on paid plansBuilt for the work
AI that answers clients
Square Appointments
Square Assistant: reminder replies to confirm, reschedule or cancelBesmi
Also answers questions on Pro; new clients need a $4.99/mo numberAftercare cards
Square Appointments
NoBesmi
Guardian consent for minors
Square Appointments
NoBesmi
Drag-and-drop page builder
Square Appointments
Booking site, fixed layoutBesmi
Full builderWhere they're strong
True $0 plan
Square Appointments
Yes, foreverBesmi
YesPartial deposit at booking
Square Appointments
Every plan, free includedBesmi
Pro, $15/moIn-person card rate
Square Appointments
2.6% + $0.15Besmi
2.7% + $0.15 on paid plans, 3.7% freePOS, hardware, invoices, banking
Square Appointments
Besmi
NoLoyalty, gift cards, email blasts
Square Appointments
Paid add-onsBesmi
NoClient data export
Square Appointments
Documented, including card-on-file transferBesmi
Analytics CSV; full export on requestPrices checked Oct 2026. Theirs can change, so check their site before you switch.
the honest part
Where Square Appointments is the better pick
- A genuinely free plan you can run a solo business on forever, paying only processing
- Partial deposits on the free plan, where Besmi's deposits start on Pro at $15/mo
- The whole commerce ecosystem: POS registers, hardware, invoices, inventory, payroll and banking in one account
- Loyalty, gift cards and email marketing as add-ons, none of which Besmi has
- A slightly lower in-person card rate, and lower still on the paid tiers
- Strong data portability, including a documented way to move card-on-file data to another processor
If that list is what your business runs on, they are the right call, and we would rather say so now.
Switching from Square Appointments
Move over in an afternoon.
your clients won't get a single text
Claim your link
Pick besmi.com/your-name and add your services. Free, and no card needed.
Connect Square
Your clients, services and past visits come across in one go. Nobody gets a text about the move.
Swap the link in your bio
Reminders go out from the first booking, and on Pro, deposits and AI replies to client texts too.
Only on Besmi
What you get here and nowhere else
01
No-show fees without the $49 jump
Square gates cancellation and no-show fees behind its $49/mo Plus tier. Besmi includes them on every plan, the free one too.
02
A card on file, free
Requiring a card at booking is part of Square's $49/mo Plus tier. On Besmi you can keep a card on file on every plan, the free one too.
03
An AI that answers questions
Square Assistant lets a client reply to a reminder to confirm, reschedule or cancel. On Pro, Besmi's AI also answers her questions about your services, prices and open times, and sends your booking link. New clients text it on a $4.99/mo Besmi number.
04
Built for beauty, not for retail
Aftercare cards, guardian consent on intake, and a page builder made for an artist's link in bio. Square is a commerce platform where beauty is one vertical.
The product, up close
What replaces Square Appointments.
Everything below is built into Besmi. Start free, try every feature free for 30 days, and the top plan is $25 a month. No add-on maze, no surprises on month three.
Your page
A page that looks like you
Same platform, completely different vibes. Your colors, your fonts, your photos. One link in your bio that looks like your feed, not somebody's template.
Your week, at a glance
See your whole week at a glance. Auto reminders go out via SMS and email, so your no-show rate drops to almost zero.
“I Love this APP! Definitely giving it to my other lash tech friends!”
Kdollz
March 2026
Mon
24
Tue
25
Wed
26
Thu
27
Fri
28
Sarah J.
Classic Full
9 AM
Mia K.
Hybrid Fill
11:30 AM
Aaliyah B.
Volume Full
2 PM
Emma R.
Hybrid Full
9:30 AM
Jade L.
Lash Lift
Sofia W.
Classic Full
2 PM
Lily T.
Chloe M.
Volume Full
10 AM
Ava P.
Hybrid Fill
1 PM
Zoe D.
Classic Full
3 PM
Grace N.
Lash Lift
Harper S.
Volume Full
10:30 AM
Ella F.
Classic Full
1 PM
Luna A.
Hybrid Fill
3:30 PM
Aria C.
Volume Full
9 AM
Riley H.
Hybrid Fill
12 PM
Nora J.
Classic Full
2 PM
Ivy M.
Lash Lift
Reminders
Sent automatically
Hi Sarah J! Reminder: your Volume Fill is Tomorrow at 2:00 PM. Need to reschedule? Just text this number.
Hi Mia K! Reminder: your Classic Full Set is Friday at 10:00 AM. Need to reschedule? Just text this number.
Hi Tanya R! Reminder: your Lash Lift & Tint is Saturday at 11:30 AM. Need to reschedule? Just text this number.
Your brand. Your colors. Your vibe.
Same platform, completely different vibes. Your colors, fonts, photos. Your page looks like your feed.
Deposits that protect your time
Collect deposits before they're confirmed. Cards, Tap to Pay, Venmo, CashApp. No more chasing payments.
“I Love how I can send girls a payment link and they can pre-pay anytime. I also had a girl who didn't have tap-to-pay and she was able to pay with the card, with the link I sent her on her own phone.”
Moua Lash Co (our founder's studio)
A booking page that feels like your brand
One link in your bio. Clients pick a service, choose a time, and book themselves, anytime, anywhere.
“Got my first booking today woohoo! It was quick & easy for me & my client! I look forward to continue using Besmi!”
ALuxBeautyy
Services
Manage your service menu and pricing.
Full Sets
Volume Full Set
Full glam coverage with handmade fans...
Classic/Hybrid Full Set
Natural or soft glam look...
Half Set
Partial coverage for a lighter look...
Fills
Volume Fill
Regular maintenance fill...
Classic/Hybrid Fill
Regular maintenance fill...
Mini Touch Up
Quick refresh within one week...
Clients text at 2am. You still sleep.
On Pro, an AI replies to client texts, answering questions about your services, prices and open times. Haven't heard from a client in a few weeks? On Icon, Besmi sends a rebooking nudge before they even think about going somewhere else.
Besmi AI
Active Now
Before and after, handled
Collect client info before their appointment. Send aftercare instructions after, automatically.
“I finally had some time to play with more of the features you added to the site. I'm obsessed I love it!! You guys did yalls thingggg lol”
Dose.Artistry
New Client Intake Form
Please fill out before your appointment
Aftercare Instructions
Lash by Aileen
Avoid water
Keep lashes dry for the first 24-48 hours after application.
No oil-based products
Oil breaks down adhesive. Use oil-free makeup remover.
Sleep on your back
Avoid sleeping face-down to prevent lash damage.
Book your fill
Come back every 2-3 weeks for a fill to maintain fullness.
Also included
The little things? Handled.
Also included
The little things? Handled.
Our Story
Why we built this
Abraham & Rikki
Founders of Besmi
Rikki is a lash artist. Abraham is a software developer. They're married, both business owners, and they spent years watching the same problem from two different angles.
We built Besmi because every artist deserves a brand that looks as good as their work.
Delivered
So that's what we're doing. Rikki knows what artists need, and Abraham builds it, two people in Oregon giving independent beauty professionals the tools the big salons take for granted.
The Artist plan is free and stays free. Upgrade when you're ready, or don't. We'll be here.
Rikki & Abraham
Same tools. Honest pricing.
Start free. Grow when you're ready.
Built for the solo artist and the small studio, not the mega-salon. No contracts, no minimums, and no Besmi cut of your bookings once you are on a paid plan.
Sign up and try every feature free for a month.
No card needed, and no Besmi fee on your card payments during the trial. Keep the free Artist plan forever, or upgrade anytime.
Artist
Everything you need to get booked and paid.
Cards: 3.9% + 30¢ online, 3.7% + 15¢ in person. Includes Besmi's 1%.
Free forever · no card ever
- Your branded booking link
- Calendar & scheduling
- Card payments + Tap to Pay
- 1 intake form
- Custom branding & colors
- Email reminders
- Retail & basic discounts
- Unlimited bookings
Pro
Tools to grow and personalize.
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
1st month free30 days free · no card · cancel anytime
Everything in Artist, plus
- AI replies to client texts
- Client SMS reminders
- Deposits & early access
- Unlimited intake forms
- Aftercare & reviews
- Team members
- Google & Apple Calendar sync
- ChatGPT & Claude + AI designer
- 100 marketing texts / mo
- Remove Besmi badge
Icon
Run it on autopilot.
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
1st month free30 days free · no card · cancel anytime
Everything in Pro, plus
- Auto rebooking reminders
- Branded receipts
- Messages in your voice
- Stylist SMS alerts
- Multiple locations
- 2× AI text replies (1,000/mo)
- 500 marketing texts / mo (5× Pro)
- Priority support
Extra team seats $5/mo each · Tap to Pay in person · Marketing text packs from $5
100 for $5, 500 for $20, 1,000 for $35. 1 text = up to 160 characters.
Cancel anytime. Your clients and your data stay yours.
Ready to
build yours?
One link. Your services, your story, your brand, looking exactly the way you've always imagined.
Free to start • Your page is live in minutes
Now available on iOS
Coming soon