Besmi vs Square Appointments
Built for solopreneurs —
not stripped down to sell upgrades
The all-in-one booking platform built for beauty pros — AI receptionist, aftercare cards, intake forms, and Tap to Pay, all from day one.
Why pros leave Square Appointments
Base plan is bare-bones: no appointment reminders, no waitlists, no marketing tools
Requires navigating multiple separate Square apps for different tasks
Not designed for beauty professionals — generic retail/business tool
Advanced features like reporting and automations require expensive upgrades
What Besmi gives you
SMS + email reminders included from day one — Square makes you upgrade for these
Everything in one app: booking, payments, reminders, AI, intake forms
Built specifically for beauty pros — not a generic business tool
AI receptionist handles client communication 24/7 via text
Feature Comparison
Side by side
Square Appointments
Besmi
Only on Besmi
What Square Appointments can't do
24/7 SMS Receptionist
Your clients text, your AI answers. It books appointments, reschedules, answers questions about services and pricing — even at 2am. You wake up to a full calendar.
Digital Aftercare Cards
Send beautiful aftercare instructions to every client after their appointment. Customizable per service — lash aftercare, brow aftercare, facial aftercare. They remember you as the pro who actually cared.
Built-in Intake Forms
Collect allergies, medical history, and consent signatures before appointments. Includes a minor consent form for clients under 18 with parent/guardian authorization. Auto-matches to client profiles.
Tap to Pay
Your phone becomes a card reader. Accept contactless payments with Apple Pay, Google Pay, or any NFC card. No dongle, no hardware, no extra cost. Just tap and get paid.
— The product, up close —
What replaces Square Appointments.
Everything below is included for everyone. No tiers, no add-ons, no “pro” plan you have to find out about on month three.
Your week, at a glance
See your whole week at a glance. Auto reminders go out via SMS and email — your no-show rate drops to almost zero.
“I Love this APP! Definitely giving it to my other lash tech friends!”
— Kdollz
March 2026
Mon
24
Tue
25
Wed
26
Thu
27
Fri
28
Sarah J.
Classic Full
9 AM
Mia K.
Hybrid Fill
11:30 AM
Aaliyah B.
Volume Full
2 PM
Emma R.
Hybrid Full
9:30 AM
Jade L.
Lash Lift
Sofia W.
Classic Full
2 PM
Lily T.
Chloe M.
Volume Full
10 AM
Ava P.
Hybrid Fill
1 PM
Zoe D.
Classic Full
3 PM
Grace N.
Lash Lift
Harper S.
Volume Full
10:30 AM
Ella F.
Classic Full
1 PM
Luna A.
Hybrid Fill
3:30 PM
Aria C.
Volume Full
9 AM
Riley H.
Hybrid Fill
12 PM
Nora J.
Classic Full
2 PM
Ivy M.
Lash Lift
Reminders
Sent automatically
Hi Sarah J! Reminder: your Volume Fill is Tomorrow at 2:00 PM. Need to reschedule? Just text this number.
Hi Mia K! Reminder: your Classic Full Set is Friday at 10:00 AM. Need to reschedule? Just text this number.
Hi Tanya R! Reminder: your Lash Lift & Tint is Saturday at 11:30 AM. Need to reschedule? Just text this number.
Your brand. Your colors. Your vibe.
Same platform, completely different vibes. Your colors, fonts, photos — your page looks like your feed.
Deposits that protect your time
Collect deposits before they're confirmed. Cards, Tap to Pay, Venmo, CashApp — no more chasing payments.
“I Love how I can send girls a payment link and they can pre-pay anytime. I also had a girl who didn't have tap-to-pay and she was able to pay with the card, with the link I sent her on her own phone.”
— Moua Lash Co
A booking page that feels like your brand
One link in your bio. Clients pick a service, choose a time, and book themselves — anytime, anywhere.
“Got my first booking today woohoo! It was quick & easy for me & my client! I look forward to continue using Besmi!”
— ALuxBeautyy
Services
Manage your service menu and pricing.
Full Sets
Volume Full Set
Full glam coverage with handmade fans...
Classic/Hybrid Full Set
Natural or soft glam look...
Half Set
Partial coverage for a lighter look...
Fills
Volume Fill
Regular maintenance fill...
Classic/Hybrid Fill
Regular maintenance fill...
Mini Touch Up
Quick refresh within one week...
Clients text at 2am. You still sleep.
Your AI answers, reschedules, and books. Haven't heard from a client in a few weeks? Besmi sends a rebooking nudge before they even think about going somewhere else. You wake up to a full calendar.
Besmi AI
Active Now
Before and after, handled
Collect client info before their appointment. Send aftercare instructions after — automatically.
“I finally had some time to play with more of the features you added to the site. I'm obsessed I love it!! You guys did yalls thingggg lol”
— Dose.Artistry
New Client Intake Form
Please fill out before your appointment
Aftercare Instructions
Lash by Aileen
Avoid water
Keep lashes dry for the first 24-48 hours after application.
No oil-based products
Oil breaks down adhesive. Use oil-free makeup remover.
Sleep on your back
Avoid sleeping face-down to prevent lash damage.
Book your fill
Come back every 2-3 weeks for a fill to maintain fullness.
Our Story
Why we built this
Abraham & Rikki
Founders of Besmi
Rikki is a lash artist. Abraham is a software developer. They're married, both business owners, and they spent years watching the same problem from two different angles.
We built Besmi because every artist deserves a brand that looks as good as their work.
So that's what we're doing. Rikki knows what artists need. Abraham builds it. Two people in Oregon, one mission: give independent beauty professionals the tools the big salons take for granted.
It's free right now because we're still early. But we're not going anywhere.
Same price. No tiers.
Built for the solo artist,
not the mega-salon.
Built for the solo artist working from home, the two-chair studio, the small business pouring everything into their craft.
Not chains. Not mega-salons. Not corporate budgets.
Our commitment
This tool will always be affordable. We believe small businesses are the backbone, and we're never going to price you out of the tools you need to thrive. If we're ever buried eating too much of the cost, you'll hear it from us first.
No surprises · No fine print · Just us being real
Free during early access. No limits, no catches.
Free during early access • No card needed
Ready to
make the switch?
Join beauty professionals who switched from Square Appointments to Besmi. Everything you need to run your business, included from day one.
Set up in under 5 minutes • No credit card required
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