The free planwasn't free forever
Besmi's free plan is still here, and there is no 20% fee when a new client finds you.
The honest comparison
What you leave behind,
and what you gain.
On Fresha
- The free-forever plan is gone. The independent plan is $19.95/mo.
- New clients from the marketplace cost 20% of the booking, with a $6 minimum.
- Tap to Pay adds $0.10 per authorization on top of the card rate.
- The trial is 7 days.
- A free plan that is actually still free, with your booking page live on it
- No commission on any booking, from any source
- 30 days to try everything, no card asked for
- AI replies to client texts included in Pro (plus a $4.99/mo number for new clients), where Fresha's AI Concierge is $99.95/mo per location
Pricing, plainly
How much does Fresha cost in 2026?
In short: $19.95/mo + 20% new-client fee. Here is the full picture, next to ours.
Prices checked Oct 2026
Fresha
$19.95/mo + 20% new-client fee
$19.95/mo Independent ($14.95 per team member on Team), plus processing, plus a one-time 20% commission with a $6 minimum on each new client from the marketplace. The free-forever plan was retired in 2025. AI Concierge, its AI receptionist for calls and messages, is $99.95/mo per location on top.
Source: fresha.com/pricing, October 2026
Besmi
Free, then $15/mo
- Artist: free forever, with your page, booking and card payments
- Pro: $15/mo, adds deposits, text reminders and AI replies to client texts
- Icon: $25/mo, runs it on autopilot
- No commission on your clients. Paid plans add nothing to Stripe's rate; the free plan adds a flat 1%
Every feature free for 30 days, no card.
Feature comparison
Line by line
What it costs
Entry price
Fresha
$19.95/moBesmi
Free, then $15/moFree plan
Fresha
Retired in 2025Besmi
YesFree trial
Fresha
7 daysBesmi
30 days, everythingCommission on new clients
Fresha
20%, $6 minimumBesmi
None, everTap to Pay surcharge
Fresha
$0.10 per authorizationBesmi
NonePrice of the AI
Fresha
AI Concierge, $99.95/mo per locationBesmi
Pro $15/mo (+$4.99/mo number for new clients)What's included
Aftercare cards
Fresha
NoBesmi
Guardian consent on intake
Fresha
NoBesmi
Where they're strong
AI that answers clients
Fresha
Calls and messagesBesmi
Texts only; new clients need a $4.99/mo numberConsumer marketplace
Fresha
Yes, largeBesmi
NoCard rates
Fresha
2.29% + $0.20 in personBesmi
2.7% + $0.15 on paid plans, 3.7% freeMemberships and gift cards
Fresha
Besmi
NoEmail marketing
Fresha
Besmi
Automations onlyPrices checked Oct 2026. Theirs can change, so check their site before you switch.
the honest part
Where Fresha is the better pick
- A large consumer marketplace that genuinely fills books. The 20% buys real discovery
- AI Concierge answers phone calls as well as messages, where Besmi's AI replies to texts only
- Lower published card rates than Besmi charges on a paid plan
- Memberships, gift cards and email campaigns, none of which Besmi has
- Mature multi-location and team tooling if you plan to grow into a studio with employees
If that list is what your business runs on, they are the right call, and we would rather say so now.
Switching from Fresha
Move over in an afternoon.
your clients won't get a single text
Claim your link
Pick besmi.com/your-name and add your services. Free, and no card needed.
Bring your clients from Fresha
Export your client list from Fresha as a spreadsheet and drop it in. Besmi matches the columns for you, and nobody gets a text.
Swap the link in your bio
Reminders go out from the first booking, and on Pro, deposits and AI replies to client texts too.
Only on Besmi
What you get here and nowhere else
01
Free that stays free
Fresha retired its free-forever plan in 2025. Besmi's free plan still has no monthly price, and your booking page works on it.
02
No cut of any booking
Fresha takes 20% of a new marketplace client with a $6 minimum. Besmi charges the same wherever the client came from, with no marketplace cut on a new face.
03
Thirty days, not seven
Fresha gives you a week. Besmi gives you 30 days of every feature and does not ask for a card.
04
AI replies without a $99.95 add-on
Fresha's AI Concierge answers calls and messages for $99.95/mo per location. Besmi's AI replies to client texts only, and it is included in Pro at $15/mo. New clients text it on a $4.99/mo Besmi number.
The product, up close
What replaces Fresha.
Everything below is built into Besmi. Start free, try every feature free for 30 days, and the top plan is $25 a month. No add-on maze, no surprises on month three.
Your page
A page that looks like you
Same platform, completely different vibes. Your colors, your fonts, your photos. One link in your bio that looks like your feed, not somebody's template.
Your week, at a glance
See your whole week at a glance. Auto reminders go out via SMS and email, so your no-show rate drops to almost zero.
“I Love this APP! Definitely giving it to my other lash tech friends!”
Kdollz
March 2026
Mon
24
Tue
25
Wed
26
Thu
27
Fri
28
Sarah J.
Classic Full
9 AM
Mia K.
Hybrid Fill
11:30 AM
Aaliyah B.
Volume Full
2 PM
Emma R.
Hybrid Full
9:30 AM
Jade L.
Lash Lift
Sofia W.
Classic Full
2 PM
Lily T.
Chloe M.
Volume Full
10 AM
Ava P.
Hybrid Fill
1 PM
Zoe D.
Classic Full
3 PM
Grace N.
Lash Lift
Harper S.
Volume Full
10:30 AM
Ella F.
Classic Full
1 PM
Luna A.
Hybrid Fill
3:30 PM
Aria C.
Volume Full
9 AM
Riley H.
Hybrid Fill
12 PM
Nora J.
Classic Full
2 PM
Ivy M.
Lash Lift
Reminders
Sent automatically
Hi Sarah J! Reminder: your Volume Fill is Tomorrow at 2:00 PM. Need to reschedule? Just text this number.
Hi Mia K! Reminder: your Classic Full Set is Friday at 10:00 AM. Need to reschedule? Just text this number.
Hi Tanya R! Reminder: your Lash Lift & Tint is Saturday at 11:30 AM. Need to reschedule? Just text this number.
Your brand. Your colors. Your vibe.
Same platform, completely different vibes. Your colors, fonts, photos. Your page looks like your feed.
Deposits that protect your time
Collect deposits before they're confirmed. Cards, Tap to Pay, Venmo, CashApp. No more chasing payments.
“I Love how I can send girls a payment link and they can pre-pay anytime. I also had a girl who didn't have tap-to-pay and she was able to pay with the card, with the link I sent her on her own phone.”
Moua Lash Co (our founder's studio)
A booking page that feels like your brand
One link in your bio. Clients pick a service, choose a time, and book themselves, anytime, anywhere.
“Got my first booking today woohoo! It was quick & easy for me & my client! I look forward to continue using Besmi!”
ALuxBeautyy
Services
Manage your service menu and pricing.
Full Sets
Volume Full Set
Full glam coverage with handmade fans...
Classic/Hybrid Full Set
Natural or soft glam look...
Half Set
Partial coverage for a lighter look...
Fills
Volume Fill
Regular maintenance fill...
Classic/Hybrid Fill
Regular maintenance fill...
Mini Touch Up
Quick refresh within one week...
Clients text at 2am. You still sleep.
On Pro, an AI replies to client texts, answering questions about your services, prices and open times. Haven't heard from a client in a few weeks? On Icon, Besmi sends a rebooking nudge before they even think about going somewhere else.
Besmi AI
Active Now
Before and after, handled
Collect client info before their appointment. Send aftercare instructions after, automatically.
“I finally had some time to play with more of the features you added to the site. I'm obsessed I love it!! You guys did yalls thingggg lol”
Dose.Artistry
New Client Intake Form
Please fill out before your appointment
Aftercare Instructions
Lash by Aileen
Avoid water
Keep lashes dry for the first 24-48 hours after application.
No oil-based products
Oil breaks down adhesive. Use oil-free makeup remover.
Sleep on your back
Avoid sleeping face-down to prevent lash damage.
Book your fill
Come back every 2-3 weeks for a fill to maintain fullness.
Also included
The little things? Handled.
Also included
The little things? Handled.
Our Story
Why we built this
Abraham & Rikki
Founders of Besmi
Rikki is a lash artist. Abraham is a software developer. They're married, both business owners, and they spent years watching the same problem from two different angles.
We built Besmi because every artist deserves a brand that looks as good as their work.
Delivered
So that's what we're doing. Rikki knows what artists need, and Abraham builds it, two people in Oregon giving independent beauty professionals the tools the big salons take for granted.
The Artist plan is free and stays free. Upgrade when you're ready, or don't. We'll be here.
Rikki & Abraham
Same tools. Honest pricing.
Start free. Grow when you're ready.
Built for the solo artist and the small studio, not the mega-salon. No contracts, no minimums, and no Besmi cut of your bookings once you are on a paid plan.
Sign up and try every feature free for a month.
No card needed, and no Besmi fee on your card payments during the trial. Keep the free Artist plan forever, or upgrade anytime.
Artist
Everything you need to get booked and paid.
Cards: 3.9% + 30¢ online, 3.7% + 15¢ in person. Includes Besmi's 1%.
Free forever · no card ever
- Your branded booking link
- Calendar & scheduling
- Card payments + Tap to Pay
- 1 intake form
- Custom branding & colors
- Email reminders
- Retail & basic discounts
- Unlimited bookings
Pro
Tools to grow and personalize.
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
1st month free30 days free · no card · cancel anytime
Everything in Artist, plus
- AI replies to client texts
- Client SMS reminders
- Deposits & early access
- Unlimited intake forms
- Aftercare & reviews
- Team members
- Google & Apple Calendar sync
- ChatGPT & Claude + AI designer
- 100 marketing texts / mo
- Remove Besmi badge
Icon
Run it on autopilot.
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
1st month free30 days free · no card · cancel anytime
Everything in Pro, plus
- Auto rebooking reminders
- Branded receipts
- Messages in your voice
- Stylist SMS alerts
- Multiple locations
- 2× AI text replies (1,000/mo)
- 500 marketing texts / mo (5× Pro)
- Priority support
Extra team seats $5/mo each · Tap to Pay in person · Marketing text packs from $5
100 for $5, 500 for $20, 1,000 for $35. 1 text = up to 160 characters.
Cancel anytime. Your clients and your data stay yours.
Ready to
build yours?
One link. Your services, your story, your brand, looking exactly the way you've always imagined.
Free to start • Your page is live in minutes
Now available on iOS
Coming soon