Enterprise-grade features,built for solo artists
The premium experience your clients notice, priced for one artist instead of a salon.
The honest comparison
What you leave behind,
and what you gain.
On Boulevard
- Expensive for one artist: plans start at $143/mo per location
- Buggy experience, especially on Android devices
- The pro app can't access all reports, and the desktop site isn't mobile-friendly
- Premium pricing doesn't match the polish and stability users expect
- Built for solo artists, with everything included and no enterprise price tag
- Mobile-first, built to work perfectly on your phone
- Your booking page is hosted for you. Boulevard's self-booking overlays a website you already own
- Clients can book without handing over a card. Boulevard requires one for every online booking
- AI replies to client texts included in Pro at $15/mo (plus a $4.99/mo number for new clients), where Boulevard's Beau is $125/mo per location from December
Pricing, plainly
How much does Boulevard cost in 2026?
In short: From $143/mo per location. Here is the full picture, next to ours.
Prices checked Oct 2026
Boulevard
From $143/mo per location
Plans start at $143 per location, per month, and go up from there. Built for mid-to-large salons and med spas. Beau, its AI receptionist, answers calls; it is free through November 2026, then $125/mo per location.
Source: joinblvd.com, October 2026
Besmi
Free, then $15/mo
- Artist: free forever, with your page, booking and card payments
- Pro: $15/mo, adds deposits, text reminders and AI replies to client texts
- Icon: $25/mo, runs it on autopilot
- No commission on your clients. Paid plans add nothing to Stripe's rate; the free plan adds a flat 1%
Every feature free for 30 days, no card.
Feature comparison
Line by line
What it costs
Entry price
Boulevard
From $143/mo per locationBesmi
Free, then $15/moFree plan
Boulevard
NoBesmi
Contract
Boulevard
Not published; 12 months reportedBesmi
None, month to monthTime to go live
Boulevard
~15 hours over 3-4 weeks, per their docsBesmi
Same day, self-serveIn-person hardware
Boulevard
$149 reader + iPad + desktopBesmi
Your iPhone, no hardwarePrice of the AI
Boulevard
Free through Nov 2026, then $125/mo per locationBesmi
Pro $15/mo (+$4.99/mo number for new clients)Built for the work
Hosted booking page
Boulevard
Overlay on a site you already haveBesmi
besmi.com/yourname, page builder includedCard required to book
Boulevard
Required for every online bookingBesmi
Your choice, off by defaultIntake forms
Boulevard
Add-on from $65/mo per locationBesmi
IncludedGuardian consent for minors
Boulevard
NoBesmi
Aftercare cards
Boulevard
NoBesmi
Recurring standing appointments
Boulevard
YesBesmi
Yes, on every plan including freeWhere they're strong
Memberships and gift cards
Boulevard
Besmi
NoAI that answers clients
Boulevard
Beau answers calls and texts a booking link (beta)Besmi
Replies to texts on Pro; new clients need a $4.99/mo numberClinical charting and ePrescribe
Boulevard
Besmi
NoRetail inventory
Boulevard
Suppliers, purchase orders, barcodesBesmi
Stock counts and SKUsMulti-location
Boulevard
Full, priced per locationBesmi
Traveling-artist locationsInstant payout fee
Boulevard
1.75%Besmi
1.95%Prices checked Oct 2026. Theirs can change, so check their site before you switch.
the honest part
Where Boulevard is the better pick
- Memberships, gift cards and loyalty, none of which Besmi has
- Beau, an AI receptionist that answers phone calls, where Besmi's AI replies to texts only
- HIPAA-compliant charting and ePrescribe for med spas
- Full retail inventory with suppliers, purchase orders and barcode scanning
- Real multi-location management, where Besmi only tags days to a traveling artist's locations
- A lower instant payout fee, 1.75% against Besmi's 1.95%
If that list is what your business runs on, they are the right call, and we would rather say so now.
Switching from Boulevard
Move over in an afternoon.
your clients won't get a single text
Claim your link
Pick besmi.com/your-name and add your services. Free, and no card needed.
Bring your clients from Boulevard
Export your client list from Boulevard as a spreadsheet and drop it in. Besmi matches the columns for you, and nobody gets a text.
Swap the link in your bio
Reminders go out from the first booking, and on Pro, deposits and AI replies to client texts too.
Only on Besmi
What you get here and nowhere else
01
A page, not an overlay
Boulevard's self-booking slides over a website you already own. Most artists do not have one, they have Instagram. Besmi hosts the whole page and gives you the link that goes in your bio.
02
Booking without handing over a card
Boulevard's own docs say a valid card is required on file for every online booking. On Besmi that is your choice, and it is off by default, so a nervous new client still books.
03
An AI that answers texts
Boulevard's Beau answers phone calls and texts back a booking link. It is in beta, free through November 2026, then $125/mo per location. Besmi's AI replies to the client who texts at 11pm asking if you have Saturday, and it is included in Pro at $15/mo. New clients text it on a $4.99/mo Besmi number.
04
Aftercare that sends itself
Per-service aftercare goes out automatically after the appointment. Boulevard sells clinical forms as a $65/mo add-on, which is a different thing entirely.
The product, up close
What replaces Boulevard.
Everything below is built into Besmi. Start free, try every feature free for 30 days, and the top plan is $25 a month. No add-on maze, no surprises on month three.
Your page
A page that looks like you
Same platform, completely different vibes. Your colors, your fonts, your photos. One link in your bio that looks like your feed, not somebody's template.
Your week, at a glance
See your whole week at a glance. Auto reminders go out via SMS and email, so your no-show rate drops to almost zero.
“I Love this APP! Definitely giving it to my other lash tech friends!”
Kdollz
March 2026
Mon
24
Tue
25
Wed
26
Thu
27
Fri
28
Sarah J.
Classic Full
9 AM
Mia K.
Hybrid Fill
11:30 AM
Aaliyah B.
Volume Full
2 PM
Emma R.
Hybrid Full
9:30 AM
Jade L.
Lash Lift
Sofia W.
Classic Full
2 PM
Lily T.
Chloe M.
Volume Full
10 AM
Ava P.
Hybrid Fill
1 PM
Zoe D.
Classic Full
3 PM
Grace N.
Lash Lift
Harper S.
Volume Full
10:30 AM
Ella F.
Classic Full
1 PM
Luna A.
Hybrid Fill
3:30 PM
Aria C.
Volume Full
9 AM
Riley H.
Hybrid Fill
12 PM
Nora J.
Classic Full
2 PM
Ivy M.
Lash Lift
Reminders
Sent automatically
Hi Sarah J! Reminder: your Volume Fill is Tomorrow at 2:00 PM. Need to reschedule? Just text this number.
Hi Mia K! Reminder: your Classic Full Set is Friday at 10:00 AM. Need to reschedule? Just text this number.
Hi Tanya R! Reminder: your Lash Lift & Tint is Saturday at 11:30 AM. Need to reschedule? Just text this number.
Your brand. Your colors. Your vibe.
Same platform, completely different vibes. Your colors, fonts, photos. Your page looks like your feed.
Deposits that protect your time
Collect deposits before they're confirmed. Cards, Tap to Pay, Venmo, CashApp. No more chasing payments.
“I Love how I can send girls a payment link and they can pre-pay anytime. I also had a girl who didn't have tap-to-pay and she was able to pay with the card, with the link I sent her on her own phone.”
Moua Lash Co (our founder's studio)
A booking page that feels like your brand
One link in your bio. Clients pick a service, choose a time, and book themselves, anytime, anywhere.
“Got my first booking today woohoo! It was quick & easy for me & my client! I look forward to continue using Besmi!”
ALuxBeautyy
Services
Manage your service menu and pricing.
Full Sets
Volume Full Set
Full glam coverage with handmade fans...
Classic/Hybrid Full Set
Natural or soft glam look...
Half Set
Partial coverage for a lighter look...
Fills
Volume Fill
Regular maintenance fill...
Classic/Hybrid Fill
Regular maintenance fill...
Mini Touch Up
Quick refresh within one week...
Clients text at 2am. You still sleep.
On Pro, an AI replies to client texts, answering questions about your services, prices and open times. Haven't heard from a client in a few weeks? On Icon, Besmi sends a rebooking nudge before they even think about going somewhere else.
Besmi AI
Active Now
Before and after, handled
Collect client info before their appointment. Send aftercare instructions after, automatically.
“I finally had some time to play with more of the features you added to the site. I'm obsessed I love it!! You guys did yalls thingggg lol”
Dose.Artistry
New Client Intake Form
Please fill out before your appointment
Aftercare Instructions
Lash by Aileen
Avoid water
Keep lashes dry for the first 24-48 hours after application.
No oil-based products
Oil breaks down adhesive. Use oil-free makeup remover.
Sleep on your back
Avoid sleeping face-down to prevent lash damage.
Book your fill
Come back every 2-3 weeks for a fill to maintain fullness.
Also included
The little things? Handled.
Also included
The little things? Handled.
Our Story
Why we built this
Abraham & Rikki
Founders of Besmi
Rikki is a lash artist. Abraham is a software developer. They're married, both business owners, and they spent years watching the same problem from two different angles.
We built Besmi because every artist deserves a brand that looks as good as their work.
Delivered
So that's what we're doing. Rikki knows what artists need, and Abraham builds it, two people in Oregon giving independent beauty professionals the tools the big salons take for granted.
The Artist plan is free and stays free. Upgrade when you're ready, or don't. We'll be here.
Rikki & Abraham
Same tools. Honest pricing.
Start free. Grow when you're ready.
Built for the solo artist and the small studio, not the mega-salon. No contracts, no minimums, and no Besmi cut of your bookings once you are on a paid plan.
Sign up and try every feature free for a month.
No card needed, and no Besmi fee on your card payments during the trial. Keep the free Artist plan forever, or upgrade anytime.
Artist
Everything you need to get booked and paid.
Cards: 3.9% + 30¢ online, 3.7% + 15¢ in person. Includes Besmi's 1%.
Free forever · no card ever
- Your branded booking link
- Calendar & scheduling
- Card payments + Tap to Pay
- 1 intake form
- Custom branding & colors
- Email reminders
- Retail & basic discounts
- Unlimited bookings
Pro
Tools to grow and personalize.
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
1st month free30 days free · no card · cancel anytime
Everything in Artist, plus
- AI replies to client texts
- Client SMS reminders
- Deposits & early access
- Unlimited intake forms
- Aftercare & reviews
- Team members
- Google & Apple Calendar sync
- ChatGPT & Claude + AI designer
- 100 marketing texts / mo
- Remove Besmi badge
Icon
Run it on autopilot.
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
1st month free30 days free · no card · cancel anytime
Everything in Pro, plus
- Auto rebooking reminders
- Branded receipts
- Messages in your voice
- Stylist SMS alerts
- Multiple locations
- 2× AI text replies (1,000/mo)
- 500 marketing texts / mo (5× Pro)
- Priority support
Extra team seats $5/mo each · Tap to Pay in person · Marketing text packs from $5
100 for $5, 500 for $20, 1,000 for $35. 1 text = up to 160 characters.
Cancel anytime. Your clients and your data stay yours.
Ready to
build yours?
One link. Your services, your story, your brand, looking exactly the way you've always imagined.
Free to start • Your page is live in minutes
Now available on iOS
Coming soon