For lash, brow, nail, skin and hair artists.
A page that could only be yours. One link that books the clients, takes the deposits, and runs the show.
Free to start. On Pro, $15 a month, Besmi adds nothing to your card rate. No card to sign up.
$3M+booked
28,200+ appointments · 360+ artists
besmi.com/beautyaestheticsbykenia
besmi.com/mlc
besmi.com/revivalbeauty
besmi.com/lashartistrystudiollc
besmi.com/mayrasbeautyroom
besmi.com/nailsbyyaggy
besmi.com/goldentresses
besmi.com/devoelashes
besmi.com/aluxbeautyy
besmi.com/mesha-minks
besmi.com/peaches
besmi.com/jla
besmi.com/lylalashes
besmi.com/jeezyconcepts
besmi.com/readysetglam
besmi.com/lmklashes
besmi.com/naomib
besmi.com/lashedbyynatt
besmi.com/tiffanyeileenbeauty
besmi.com/screamqueenlashes
besmi.com/intentionalbeautyclub
besmi.com/morena
besmi.com/aliciavartistry
besmi.com/eveningstar
besmi.com/kloudaestheticsllc
besmi.com/johannalashco
besmi.com/doseartistry
besmi.com/lashupbykay
besmi.com/estheticsbyt
besmi.com/noubeautymn
besmi.com/flowergirlbeauteSame platform, completely different vibes. Your colors, your fonts, your photos. One link in your bio that looks like your feed, not somebody's template.
Free to start. Pro is $15 a month.
Moua Lash Co's page, as her clients see it at besmi.com/mlc. A new theme is tapped in My Besmi and her whole page repaints in its colors and fonts.
Filled in and signed before the visit, saved to their profile.
I understand that the adhesives and adhesive remover are a skin, eye, and mucus membrane irritant, and that in rare cases persons may be allergic to or have hypersensitivity to synthetics, cyanoacrylate, or formaldehyde which may be present in the adhesive.
Free, Pro $15 a month or Icon $25 a month. Compare plans
Besmi sends a reminder before every visit and, when a regular is due again, a link to book her next one, in your words.
Email reminders on every plan, texts on Pro and up. Rebooking reminders and your own wording on Icon.
Your clients, services and appointments come with you, and nothing is changed or cancelled in the app you’re leaving.
A move from GlossGenius: your clients, your services and your bookings come over one at a time, then Finish the move. Your move is done, and nobody got a text.
GlossGenius charges 3.4% + 15¢ on deposits. Besmi Pro is Stripe’s 2.9% + 30¢, with nothing added. Prices checked Oct 2026.
Then bring your book over in the app. Free, and nobody gets a text until you’re ready.
Partners and schools
Lash schools and educators send their students to Besmi with free months to start. Students who join through DFW Lash University carry the school’s Trained at seal on their page.
Teach lash? See the partner program
DFW Lash University
Lash school, Dallas Fort Worth
Ready Set Glam
Lash artist and educator, DFW
De Voe Lashes
Lash studio and traveling academy, Denver
The Besmi community
A private room for the 360+ beauty pros on Besmi, for the things you can't ask your clients. Lash, nail, hair, and everything else. A few weeks in or ten years in, same room.
Free on every Besmi plan.
The room
58 mentors
Open to being asked
They said yes to newer artists. Say hi before you need something.
De Voe LashesDenver, COMentor
414 BeautyOak Creek, WIMentor
flower girl beauteEast Longmeadow, MAMentor
Jayvi Lash ArtistryGarland, TXMentor
Revival Beauty Co.St. Louis, MOMentor
Gemini Artistry StudioDallas, TXMentor
Butterfly Kisses BeautyLloydminster, SKMentor
LashedxjessiFort Worth, TXMentor
Lash Artistry StudioPasco, WAMentor
Lashes 2 Live 4Bowie, TXMentorSome of the room’s mentors. Tap one to see her Besmi page.
Clients pick Sydney, Brandy or Tamia and see her level and her price before they book. Each artist has her own login and calendar, checks out her own clients and keeps her tips.
Built with De Voe Lashes, a lash studio and traveling academy in Denver.
$49.99 a month for you and up to 3 artists, $75 for 4 to 10. 30 days free, no card.
This has been the BEST EXPERIENCE I’ve ever had with a company in the lash industry.Read that again.
Real Besmi artists, word for word. Tap a name to see her page.
“was liberating!”
Being able to build a site with my branding instead of the classic white, pink, clean girl aesthetic (not that there’s anything wrong with that just not me or my clients vibe) was liberating! Now to everyone reading this stop using the other sites and come over to where the grass really is greener, prices are affordable and the site goated!
“it makes life so much easier!”
I absolutely love Besmi! It’s such an amazing community, and I love how customizable everything is to fit your business. My favorite feature has to be the last-minute openings/appointment opening posts already being ready to post, it makes life so much easier! And the loyalty cards are such a cute and helpful touch!
“No more juggling links.”
Booking just got so much easier! I’ve officially moved from Square to Besmi, and everything is now in one place. No more juggling links.
“Best booking platform ever hands down!”
Best booking platform ever hands down! Dont sleep on @get.besmi
“an hour later it’s done!”
I’m obsessed with the customization of everything. Everything is put together so perfectly and thoughtful, it all just makes sense. Also, whenever I need anything it’s “ok give me 2 days” and then an hour later it’s done! Like omg for me??? I just feel so heard.
“besmi has everything together!”
Loving the app, I use to have acuity and I would have separate apps to text my clients and consent forms, I love how besmi has everything together!
“translated forms and notifications!”
The cherry on top for me was translated forms and notifications! Having mostly spanish-speaking clientele this was a BIG win for my clients and me. I LOVE YOU GUYS!!!
“a booking app that makes everyone that’s a part of it a family”
I love that you guys are always available to help answer questions, honestly my favorite feature is the community where other artists can make posts whether it’s asking questions about pricing suggestions or even just techniques it’s literally a booking app that makes everyone that’s a part of it a family
“THE CUSTOMER SERVICE is unmatched!”
Literally everything?! I can’t choose just one. The aesthetic, the community, the new features all the time. But most of all THE CUSTOMER SERVICE is unmatched! Like absolute top notch.
“I need Besmi to be everyone’s go to site.”
I love everything. the customization, analytics, the little details with this site are HUGE and makes our lives so much easier and clients love it so much. I need Besmi to be everyone’s go to site. I’ve been recommending it like crazy
“superb so easy and efficient.”
The booking system is superb so easy and efficient. I feel so heard and cared for when working with besmi.
“was liberating!”
Being able to build a site with my branding instead of the classic white, pink, clean girl aesthetic (not that there’s anything wrong with that just not me or my clients vibe) was liberating! Now to everyone reading this stop using the other sites and come over to where the grass really is greener, prices are affordable and the site goated!
“THE CUSTOMER SERVICE is unmatched!”
Literally everything?! I can’t choose just one. The aesthetic, the community, the new features all the time. But most of all THE CUSTOMER SERVICE is unmatched! Like absolute top notch.
“besmi has everything together!”
Loving the app, I use to have acuity and I would have separate apps to text my clients and consent forms, I love how besmi has everything together!
“No more juggling links.”
Booking just got so much easier! I’ve officially moved from Square to Besmi, and everything is now in one place. No more juggling links.
“superb so easy and efficient.”
The booking system is superb so easy and efficient. I feel so heard and cared for when working with besmi.
“a booking app that makes everyone that’s a part of it a family”
I love that you guys are always available to help answer questions, honestly my favorite feature is the community where other artists can make posts whether it’s asking questions about pricing suggestions or even just techniques it’s literally a booking app that makes everyone that’s a part of it a family
“an hour later it’s done!”
I’m obsessed with the customization of everything. Everything is put together so perfectly and thoughtful, it all just makes sense. Also, whenever I need anything it’s “ok give me 2 days” and then an hour later it’s done! Like omg for me??? I just feel so heard.
“it makes life so much easier!”
I absolutely love Besmi! It’s such an amazing community, and I love how customizable everything is to fit your business. My favorite feature has to be the last-minute openings/appointment opening posts already being ready to post, it makes life so much easier! And the loyalty cards are such a cute and helpful touch!
“I need Besmi to be everyone’s go to site.”
I love everything. the customization, analytics, the little details with this site are HUGE and makes our lives so much easier and clients love it so much. I need Besmi to be everyone’s go to site. I’ve been recommending it like crazy
“translated forms and notifications!”
The cherry on top for me was translated forms and notifications! Having mostly spanish-speaking clientele this was a BIG win for my clients and me. I LOVE YOU GUYS!!!
“Best booking platform ever hands down!”
Best booking platform ever hands down! Dont sleep on @get.besmi
“was liberating!”
Being able to build a site with my branding instead of the classic white, pink, clean girl aesthetic (not that there’s anything wrong with that just not me or my clients vibe) was liberating! Now to everyone reading this stop using the other sites and come over to where the grass really is greener, prices are affordable and the site goated!
“an hour later it’s done!”
I’m obsessed with the customization of everything. Everything is put together so perfectly and thoughtful, it all just makes sense. Also, whenever I need anything it’s “ok give me 2 days” and then an hour later it’s done! Like omg for me??? I just feel so heard.
“THE CUSTOMER SERVICE is unmatched!”
Literally everything?! I can’t choose just one. The aesthetic, the community, the new features all the time. But most of all THE CUSTOMER SERVICE is unmatched! Like absolute top notch.
“it makes life so much easier!”
I absolutely love Besmi! It’s such an amazing community, and I love how customizable everything is to fit your business. My favorite feature has to be the last-minute openings/appointment opening posts already being ready to post, it makes life so much easier! And the loyalty cards are such a cute and helpful touch!
“besmi has everything together!”
Loving the app, I use to have acuity and I would have separate apps to text my clients and consent forms, I love how besmi has everything together!
“I need Besmi to be everyone’s go to site.”
I love everything. the customization, analytics, the little details with this site are HUGE and makes our lives so much easier and clients love it so much. I need Besmi to be everyone’s go to site. I’ve been recommending it like crazy
“No more juggling links.”
Booking just got so much easier! I’ve officially moved from Square to Besmi, and everything is now in one place. No more juggling links.
“translated forms and notifications!”
The cherry on top for me was translated forms and notifications! Having mostly spanish-speaking clientele this was a BIG win for my clients and me. I LOVE YOU GUYS!!!
“superb so easy and efficient.”
The booking system is superb so easy and efficient. I feel so heard and cared for when working with besmi.
“Best booking platform ever hands down!”
Best booking platform ever hands down! Dont sleep on @get.besmi
“a booking app that makes everyone that’s a part of it a family”
I love that you guys are always available to help answer questions, honestly my favorite feature is the community where other artists can make posts whether it’s asking questions about pricing suggestions or even just techniques it’s literally a booking app that makes everyone that’s a part of it a family
Rikki is a lash artist. Abraham is a software developer. They're married, both business owners, and they spent years watching the same problem from two different angles.
Abraham & Rikki, co-founders
besmi.com/mlcRikki's page, Moua Lash CoWe built Besmi because every artist deserves a brand that looks as good as their work.
So that's what we're doing. Rikki knows what artists need, and Abraham builds it, two people in Oregon giving independent beauty professionals the tools the big salons take for granted. So far, 360+ beauty pros are on Besmi.
The Artist plan is free and stays free. Upgrade when you're ready, or don't. We'll be here.
Rikki & Abraham
Built for the solo artist and the small studio, not the mega-salon. No contracts, no minimums, and no Besmi cut of your bookings once you are on a paid plan.
Tools to grow and personalize.
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
30 days free · no card · cancel anytime
Everything in Artist, plus
Everything you need to get booked and paid.
Cards: 3.9% + 30¢ online, 3.7% + 15¢ in person. Includes Besmi's 1%.
Free forever · no card ever
Tools to grow and personalize.
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
30 days free · no card · cancel anytime
Everything in Artist, plus
Run it on autopilot.
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
30 days free · no card · cancel anytime
Everything in Pro, plus
For a studio with a team
Your artists, booked and paid in one place.
$49.99a month for you and up to 3 artists,
$75for 4 to 10
Cards: 2.9% + 30¢ online, 2.7% + 15¢ in person. The standard processing rate, nothing added.
30 days free with up to 3 artists · no card
On every plan, the free one too: your booking page, unlimited bookings, Tap to Pay on iPhone, no-show and late-cancel fees, a card on file at booking, prepaid packages, the community.
Card payments run on Stripe, so card numbers never touch Besmi's servers.
Forms, text reminders, rebooking texts, a waitlist, gift cards and a stamp card, at each app's own prices.
Up from the $28 plan
Text only, not per service
Full balance applied at checkout
On Besmi
No per-text charge
No gift card fee
Intake forms, text reminders, rebooking texts, a waitlist, gift cards with no fee and a stamp card.
Monthly prices before card fees, checked Oct 2026. In-person card rates are lower on GlossGenius, Square and Fresha. Besmi and GlossGenius, line by line
Marketing text packs: 100 for $5, 500 for $20, 1,000 for $35. A text is one SMS segment, the way carriers bill it: up to 160 characters, or 70 if it has an emoji. A longer message counts as 2 or 3. Client memberships add-on: $6.99 a month on Pro or Icon, first month free. Shop shipping add-on: $14.99 a month on Icon.
Cancel anytime. Your clients and your data stay yours.
Yes. Artist is $0 a month, always, and signing up never asks for a card. Card payments cost 3.9% + 30¢ online and 3.7% + 15¢ in person, and that includes Besmi's 1%. On Pro ($15 a month) and Icon ($25), Besmi adds nothing to Stripe's rate.
Yes, right in the app. Your clients, services and appointments come with you: Square in one connection, GlossGenius a step at a time. Nobody gets a text when you import, and bookings from GlossGenius stay quiet until you finish the move.
No. Clients book on your page in any browser, with no app to download and no password to make. The first time, they confirm a phone number or email with a one-time code, and that phone remembers them for 90 days, so booking again skips the code.
Yes, that's Studio: $49.99 a month for you and up to 3 artists, $75 for 4 to 10. Each artist gets her own login, calendar and booking link, checks out her own clients and keeps her tips. Clients pick their artist when they book.
Nothing on Pro, Icon or Studio. On the free plan, 1% of what clients pay by card. Never a cut of your tips, and never a fee because a client is new to you.
Yes. Every card payment runs on Stripe, online and with Tap to Pay on iPhone, so card numbers go straight to Stripe and never touch Besmi's servers.
Something else? Read the full FAQ or write to support@besmi.com.
Coming soon
